Japan Country Manager - Crypto iGaming

Japan Country Manager – Crypto Sports Betting & Online Casino

Location: Remote or office-based, depending on location Remuneration: Competitive package + performance-based incentives

We are looking for an experienced Japan Country Manager to drive growth for an international crypto-focused sports betting and online casino brand.

This is a hands-on, commercially focused role with ownership of the Japanese market strategy, customer acquisition, VIP operations, retention and revenue growth. The ideal candidate will have a strong understanding of the Japanese gaming market, an established local network and a proven track record of acquiring and monetizing players.

Responsibilities:

• Own the Japan market strategy, commercial roadmap and P&L, with clear acquisition, revenue and profitability targets.

• Develop and scale customer acquisition channels, including affiliates, influencers/KOLs, streamers, communities, SEO, paid media and strategic partnerships.

• Build relationships and negotiate competitive CPA, revenue-share and hybrid deals with key local partners.

• Drive growth in FTDs, active players, GGR/NGR and LTV while optimizing acquisition costs and ROI.

• Oversee VIP operations, retention and reacquisition strategies, including reactivating dormant and high-value players.

• Work closely with CRM to improve conversion, retention and player lifetime value, ensuring promotions and VIP incentives deliver strong ROI.

• Define the brand's positioning for Japanese customers, ensuring campaigns, content and promotions are properly localized.

• Build and lead the local operation, recruiting talent as needed and collaborating with central marketing, product, payments, compliance and operations teams.

Requirements:

• Significant experience in Japan-facing online casino, sportsbook, crypto gaming or a closely related digital gaming business.

• Proven track record of scaling customer acquisition and generating revenue in the Japanese market.

• Experience managing VIP, retention and player reactivation strategies.

• Strong network across Japanese affiliates, influencers/KOLs, gaming communities and digital media.

• Deep understanding of Japanese player behaviour, acquisition channels and affiliate economics, including CPA, revenue share, CAC, LTV and churn.

• Experience managing acquisition budgets with clear ROI and profitability accountability.

• Native or near-native Japanese and strong English communication skills.

• Entrepreneurial mindset, strong commercial judgement and the ability to operate independently.

What's on offer:

• A senior, high-impact role with ownership of the Japanese market and its commercial performance.

• Competitive and flexible remuneration based on experience.

• Potential for a substantial performance-based incentive scheme aligned with market growth and profitability.

Success will be measured by profitable player acquisition, FTD growth, VIP development, retention, reacquisition, revenue and long-term market share.

Originally posted on Himalayas