Web Design Specialist

The Web Design Specialist plays an important role in the organization by performing a number of activities directly related to the company’s marketing functions. The role is primarily responsible, under moderate to intermittent direction, for the conceptual development, direction, delivery, buy-in, and production of visual design.

Key Responsibilities

• Design digital materials (websites, email marketing, landing pages, social media) for Pardot, corporate website, microsites, and corporate social media accounts.

• Apply conceptual thinking to create high-quality creative solutions across multiple platforms; effectively bringing together customers’ needs, Guild business goals, technical realities, and creativity.

• Develop sound creative concepts that take into consideration customers’ needs (target demographic), market research data results, and technology.

• Effectively communicate conceptual ideas, detailed design, and design rationale both verbally and visually to the creative design manager.

• Present creative concepts to stakeholders and get buy-ins when needed.

• Translate creative concepts into designs.

• Submit creative deliverables within the agreed-upon deadline and estimated production time.

• Meet with internal customers to discuss requirements or project goals as needed.

• Collaborate effectively with other team members, including designers, copywriters, and project managers.

• Work closely with front-end developers and help with development when necessary (small projects).

• Guide and advise fellow employees in the creative process to foster stronger working relationships and solutions.

• Keep informed on the latest design and web trends.

• Manage the creative design approval process as needed.

• Ensure that customers’ experience with the brand is consistent with brand guidelines.

• Create additional style guides and brand guidelines to supplement and support digital needs.

• Follow consistent processes and standard resources to name, file, and archive work consistently.

• Propose process improvements that would enable greater adoption of assets created and greater efficiency for limited resources (print and web).

• Design print materials as needed.

• Perform other duties as assigned.

Skills, Knowledge and Expertise

• WordPress

• Pardot (preferred; similar tools acceptable, but Pardot experience is ideal)

• Unbounce (or similar landing page tools)

• Figma

• Adobe Creative Suite (especially Photoshop and Illustrator)

• HTML, CSS, JavaScript

• Familiarity with Adobe Workfront is a plus

• Canva knowledge is optional but nice to have

Benefits

• Above market salary

• HMO on Day 1 for principal and two dependents

• Government-mandated benefits

• Performance-based Incentives

• Quarterly Company Events

• 1,000 PHP De Minimis

• Equipment and software provided

Originally posted on Himalayas