Senior Copywriter (IC)

Job Title: Senior Copywriter

ROLE OVERVIEW

The Senior Copywriter is responsible for creating, evaluating, updating, and reviewing digital content across the end-to-end user journey on web and mobile platforms. The role focuses on delivering clear, engaging, consistent, and user-centred content that aligns with the brand's corporate identity (CI), content standards, and overall digital experience strategy.

SKILLS

• Strong copywriting, editing, proofreading, and content design skills.

• Experience in UX writing and creating content for digital platforms, including websites and mobile applications.

• Understanding of user-centred design principles and end-to-end customer journeys.

• Ability to interpret user research, data, and customer insights to inform content decisions.

• Knowledge of content strategies, style guides, content patterns, and governance standards.

• Proficiency in prototyping and collaboration tools such as InVision, Figma, and Jira.

• Strong stakeholder engagement and cross-functional collaboration skills.

• Excellent written communication, attention to detail, and problem-solving abilities.

• Ability to translate complex information into clear, concise, and user-friendly content.

RESPONSIBILITIES

• Create, review, evaluate, and update content across digital channels, ensuring a seamless and consistent user experience throughout the customer journey.

• Use evidence, data, user research, and customer insights to inform content decisions and improve the effectiveness of digital communications.

• Develop and maintain content in accordance with established style guides, content patterns, tone of voice, and brand guidelines.

• Use prototyping techniques and tools such as InVision and Figma to visualise content within digital interfaces and demonstrate how users interact with content.

• Ensure all content aligns with corporate identity, brand guidelines, tone of voice, and communication standards.

• Contribute to the development and implementation of content strategies, policies, standards, and reusable content patterns.

• Support content improvement initiatives aimed at enhancing usability, accessibility, consistency, and the overall digital customer experience.

• Champion best practices in content design, UX writing, and digital communication across multidisciplinary teams.

• Collaborate closely with UX designers, UI designers, developers, product owners, and other stakeholders to deliver effective digital solutions.

• Participate in design reviews, content evaluations, and feedback sessions to ensure content meets user needs and business objectives.

• Manage and track content-related tasks, updates, and deliverables using tools such as Jira.

Originally posted on Himalayas