Meta Ads Manager (Lead Generation)

About Huzzle

At Huzzle , we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include fast-growing startups, digital agencies, SaaS companies, and tech-enabled businesses across industries such as MarTech, FinTech, EdTech, and eCommerce. Unlike traditional outsourcing agencies, we place you directly with innovative companies where you become a valued member of the team.

About the company

Our client is a fast-growing performance marketing agency and part of a larger media group specializing in high-impact lead generation and creative strategy. With a primary focus on the renewables and B2B sectors across the UK, the team helps businesses scale by combining professional video production with data-driven Meta and Google Ads management. Unlike traditional agencies, they bridge the gap between creative storytelling and sales by embedding appointment-setting services directly into their campaigns to drive measurable revenue growth.

Operating with a "build in public" philosophy, the team prioritizes transparency and innovation in every project. They are dedicated to delivering high-converting content and automated marketing funnels that transform digital engagement into tangible sales appointments. Candidates will join a collaborative, results-oriented environment that values creativity, strategic execution, and the ambitious goal of generating significant ROI for a diverse portfolio of industry-leading partners.

Job Type: Full-time

Job Summary

We are seeking a high-caliber Meta Ads Manager to spearhead lead generation efforts for a rapidly expanding UK-based agency. This is not a generalist media buying role; it is a specialist position for a technical expert who lives and breathes the Meta Ads ecosystem. You will be responsible for driving high-quality leads for clients in the renewable energy sector, ensuring maximum ROI through data-driven optimization and strategic scaling. As the agency grows, this role offers a direct path toward leadership as Head of Paid Media for the right candidate.

Key Responsibilities

• Own the end-to-end execution of Meta Ads campaigns across Facebook and Instagram, from initial setup to advanced scaling.

• Monitor account performance daily, making proactive adjustments to campaign structures, bidding strategies, and audience targeting.

• Build, test, and optimize high-converting landing pages and lead funnels to ensure lead quality remains high.

• Manage conversion tracking, including Pixel setup, Conversion API (CAPI), and UTM tracking to ensure 100% data accuracy.

• Conduct rigorous A/B testing on creatives, headlines, and landing page elements to combat creative fatigue and audience saturation.

• Manage client accounts independently, providing strategic insights and presenting performance reports to stakeholders.

• Collaborate with the creative and account management teams to align campaign messaging with client goals.

• Oversee lead flow integration between Meta Ads, GoHighLevel CRM, and third-party automation tools.

Requirements

• 5+ years of hands-on experience specifically managing Meta Ads (Facebook/Instagram) at scale.

• Proven track record in Lead Generation (not E-commerce) within sectors such as Renewable Energy, Home Services, Real Estate, or B2B.

• Mastery of Meta Ads Manager, including Advantage+ features, horizontal/vertical scaling, and CPL/CPM/CTR analysis.

• Deep technical knowledge of conversion tracking, attribution settings, and API integrations.

• Experience building and optimizing landing pages with a focus on Conversion Rate Optimization (CRO).

• Leadership experience with the ability to own client results and make high-level strategic decisions independently.

• Analytical mindset with the ability to translate complex data into actionable growth strategies.

• Exceptional communication skills and an agency-growth mindset.

Nice-to-Haves

• Experience with GoHighLevel CRM and Zapier automation workflows.

• Familiarity with Google Ads (Search and Performance Max).

• Direct experience in the Solar or Renewable Energy industries.

• Experience managing multi-location or high-spend accounts.

Benefits

💰 Competitive salary based on experience

🌎 Fully remote work environment

🚀 Direct path to Head of Paid Media leadership role

📈 Long-term stability in a high-growth sector

🎯 Performance-based incentives and professional autonomy

🛠️ Opportunity to work with industry-leading CRM and automation tools

Originally posted on Himalayas