Media Buyer

About Huzzle

At Huzzle , we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We are looking for an experienced, results-driven Media Buyer / Paid Media Specialist with at least 3 years of hands-on experience managing and optimizing paid advertising campaigns.

The ideal candidate has a strong understanding of performance marketing, audience targeting, campaign optimization, and data-driven decision-making. You'll be responsible for planning, launching, managing, and scaling paid advertising campaigns to maximize return on ad spend (ROAS) and drive measurable business growth.

Previous experience working in a digital marketing or performance marketing agency is a strong advantage.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across platforms such as Meta Ads (Facebook & Instagram), Google Ads, and other relevant channels.

• Develop and execute media buying strategies aligned with business objectives and performance targets.

• Monitor campaign performance and optimize for key metrics, including ROAS, CPA, CPC, CTR, and conversion rates.

• Conduct audience research, competitor analysis, and market research to identify growth opportunities.

• Manage advertising budgets effectively, ensuring efficient allocation of spend across campaigns.

• Perform A/B testing on ad creatives, copy, audiences, and landing pages to improve campaign performance.

• Analyze campaign data and prepare actionable performance reports.

• Collaborate with creative, marketing, and sales teams to develop high-performing advertising campaigns.

• Identify opportunities to scale successful campaigns while maintaining profitability.

• Stay updated on advertising platform changes, emerging trends, and industry best practices.

Requirements

• 3+ years of professional experience in media buying, paid advertising, or performance marketing.

• Proven experience managing and optimizing paid campaigns with measurable results.

• Strong proficiency in Meta Ads Manager and/or Google Ads.

• Solid understanding of digital advertising metrics, attribution, conversion tracking, and campaign optimization.

• Experience managing advertising budgets and making data-driven decisions.

• Strong analytical skills and the ability to interpret campaign performance data.

• Experience with tracking and analytics tools such as Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.

• Excellent communication, organization, and time management skills.

• Ability to work independently in a fast-paced remote environment.

• Strong written and spoken English communication skills.

Nice to Have

• Previous experience working at a digital marketing agency, advertising agency, or performance marketing agency.

• Experience managing paid advertising campaigns for multiple clients or brands simultaneously.

• Experience with additional advertising platforms such as TikTok Ads, LinkedIn Ads, or YouTube Ads.

• Familiarity with CRM systems, marketing automation, and conversion rate optimization (CRO).

• Experience working with international clients, particularly in the UK, US, or Australian markets.

• Relevant certifications, such as Google Ads or Meta Blueprint.

Benefits

💰 Competitive compensation based on experience and expertise.

🌎 100% remote opportunity - work from anywhere.

🚀 Work with international companies across exciting and fast-growing industries.

📈 Career growth opportunities with established businesses and ambitious marketing teams.

🎯 High-impact role where your expertise directly contributes to business growth.

🤝 Direct client placement - become an integral part of the company's team rather than working through a traditional outsourcing agency.

💻 Collaborative environment with opportunities to develop your performance marketing expertise.

Originally posted on Himalayas