Marketing Technology and Platform AI Specialist (Associate)
Centrax Digital · Remote – South Africa
- Salary
- Not stated
- Posted
- 3d ago
- Source
- Himalayas
Job description
You bring current, hands-on knowledge of advertising, analytics and search platforms to Centrax Digital AI engagements with marketing-led clients. ABOUT CENTRAX DIGITAL Centrax Digital is an AI-first consulting and digital engineering firm operating from Bryanston, Sandton and Grand Prairie, Texas. We are a Level 1 B-BBEE, black woman-owned Advanced Zoho Partner. Our work spans AI and advisory, platforms, cloud and security, and digital engineering, delivered on our own published methodology. Because Innovation Matters. THE ROLE An associate role, engaged per engagement under a statement of work. You give AI engagements an accurate view of what platform-native AI already does across paid media, analytics and search, what clients should use natively, and where client-owned intelligence adds value. WHAT YOU WILL DO - Assess clients' use of Google Ads, Meta, TikTok, GA4, Search Console and related tools, including AI features already in use. - Map native AI capabilities across campaign creation, targeting, bidding, creative, measurement and analysis. - Identify where clients duplicate what the platforms already automate, and where they under-use native features. - Define where differentiated intelligence should sit above or across platforms. - Assess SEO and AEO practice and the effect of AI search on client visibility. - Advise on marketing data access, consent and POPIA direct marketing rules. - Support opportunity scoring and pilot selection for marketing use cases. WHAT YOU NEED - Degree in Marketing, Commerce, Information Systems or a related field, or equivalent professional experience. - Minimum 7 years' experience in paid media, performance marketing or marketing technology, including agency experience. - Campaigns managed across at least three advertising platforms. - Hands-on evaluation of platform AI features such as Performance Max or Advantage+. - Current Google Ads and Google Analytics certifications are preferred. CONFLICTS OF INTEREST You must disclose any current agency, platform or competitor affiliations before appointment to an engagement. WORKING ARRANGEMENTS Remote, with attendance at client workshops as required. Scope, days and daily rate are agreed per engagement. EMPLOYMENT EQUITY AND POPIA Centrax Digital is an equal opportunity employer. By applying, you consent to the processing of your personal information for recruitment purposes in accordance with POPIA. HOW TO APPLY Apply through the Centrax Digital careers portal. Shortlisted candidates will be contacted; if you have not heard from us within four weeks of applying, please consider your application unsuccessful. Originally posted on Himalayas
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